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00IIE
Cover image for Successful direct marketing methods
Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
Available: Copies:
Cover image for Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
by 
Rosenfield, James R.
Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
executions -- Testing -- Strategic direct marketing: going beyond response -- Case histories.
Available: Copies:
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