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IIE
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00IIE
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
. Telephone Marketing -- Ch. 15. Direct Response in Print Media -- Ch. 16. Direct Response in Broadcast Media
Available: Copies:
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
-- Catalog marketing -- Telephone marketing -- Direct response in print media -- Direct response in broadcast
Available: Copies:
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