2 Results
00IIE
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch
Available: Copies:
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1989
Excerpt: 
databases -- Process of fulfillment -- Testing direct-mail campaigns -- Developing direct-mail campaigns
Available: Copies: