by
Roberts, Mary Lou.
Format:
Books
Publication Date
1999
Excerpt:
Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch
by
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format:
Books
Publication Date
1989
Excerpt:
databases -- Process of fulfillment -- Testing direct-mail campaigns -- Developing direct-mail campaigns