by
Keegan, Warren J. author.
Format:
Books
Publication Date
2015
Excerpt:
-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
: special issues for the small business -- The global advertising and promotion effort -- Personal selling