by
Allen, Kathleen R.
Format:
Books
Publication Date
1999
Excerpt:
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
by
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format:
Regular print
Publication Date
1998
Excerpt:
theme. Drawing from his professional and academic experience, Allan Afuah shows the relationship between