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Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Adoption -- ThinkBox: Agentic vs. Communal Friendship -- Reaction to Social Media -- ThinkBox: Anchoring
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Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
: conclusions14 Augmented reality (AR) and real-world integration -- Adoption levels -- Location-based services
Available: Copies:
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