26 Results
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Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media analytics : effective tools for building, intrepreting, and using metrics / Sponder
Available: Copies:
Cover image for Internet marketing : building advantage in the networked economy
by 
Mohammed, Rafi.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing : building advantage in the networked economy / Mohammed, Rafi.
Available: Copies:
Cover image for Internet marketing : building advantage in the networked economy
by 
Mohammed, Rafi.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing : building advantage in the networked economy / Mohammed, Rafi.
Available: Copies:
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will
Available: Copies:
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: -- You are what you publish: building your marketing and PR plan -- Growing your business: how marketing
Available: Copies:
Cover image for Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
basics of building profile pages, and how to create appropriate content that can be accessed by thousands
Available: Copies:
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Research Highlight: Hyperreality -- Case Study: Doritos' iD3 Brand-building Game -- Further Reading
Available: Copies:
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21
Available: Copies:
Cover image for The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
value -- Finding education in the social university -- Building communities of shared interest -- How
Available: Copies:
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
Available: Copies:
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
-- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to
Available: Copies: