Search Results for Ethics.

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Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics
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Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical
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Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
features new sections on brand authenticity, ethics and meaning as well as updates on social media
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Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- E-commerce marketing and advertising, p.376 -- Social, mobile, and local marketing, p.464 -- Ethics
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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
17. Blogging to reach your buyers -- What should you blog about? -- Blogging ethics and employee
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Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
accountability Marketing ethics on the Internet Emergence of accountable marketing Working towards a code of
Available: Copies:
Cover image for Electronic commerce
Electronic commerce
Electronic commerce
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
, and web portals -- 11. The environment of electronic commerce: internaitonal, legal, ethics, and tax
Available: Copies:
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