by
Chaffey, Dave, 1963-
Format:
Books
Publication Date
2013
Excerpt:
.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process
by
Schneider, Gary P., 1952-
Format:
Books
Publication Date
2001
Excerpt:
. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from