by
Chaffey, Dave, 1963-
Format:
Books
Publication Date
2009
Excerpt:
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
by
May, Paul.
Format:
Books
Publication Date
2000
Excerpt:
The business of e-commerce : from corporate strategy to technology. May, Paul.
by
O'Connor, John, 1960-
Format:
Books
Publication Date
1997
Excerpt:
Marketing and information technology : the strategy, application and implementation of IT in
by
Dann, Stephen, 1973-
Format:
Books
Publication Date
2011
Excerpt:
-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12
by
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format:
Books
Publication Date
2001
Excerpt:
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information