Search Results for Measurement.

IIE
2 Results
00IIE
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in
Available: Copies:
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable.
Available: Copies:
Go to:Search ResultsTop of Page