by
Cornelissen, Joep, author.
Format:
Books
Publication Date
2014
Excerpt:
PR.
by
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format:
Books
Publication Date
2013
Excerpt:
Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read