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IIE
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000IIE
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management : an introduction -- Economics and market adoption -- Managing innovation
Available: Copies:
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management : an introduction -- Economics and market adoption -- Managing innovation
Available: Copies:
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles
Available: Copies:
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