by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
assessing global markets -- Business customs in global marketing -- The political environment : a critical