by
Buell, Victor P.
Format:
Books
Publication Date
1984
Excerpt:
Marketing management : a strategic planning approach / Buell, Victor P.
by
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format:
Books
Publication Date
2011
Excerpt:
Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information