by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The