Search Results for Banding (Marketing)

A study on why a person brand becomes more popular after ...

The impact of a city brand on the perceptions of its creative sector

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

How does challenger brand thinking enhance strategic sport sponsorship