Search Results for Consumers

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Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by 
Makhafola, Kelebogile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
consumers have with product brands / Makhafola, Kelebogile.
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Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis
The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
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Cover image for Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
by 
Digue, Sarah-Ann.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Teenage consumers.
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Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
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Cover image for Qualitative consumer & marketing research
Qualitative consumer & marketing research
Qualitative consumer & marketing research
by 
Belk, Russell W., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Qualitative consumer & marketing research / Belk, Russell W., author.
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Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
by 
Yuter, Gina.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research.
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Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
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Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost
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Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
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Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
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Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
by 
Khumalo, Philani.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Young consumers.
Available: Copies:
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