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Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Sample Selection -- Data Collection -- Data Analysis -- Research Report -- Preparing the Research
Available: Copies:
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Measurement -- 7.Primary Data Collection -- 8.Designing the Data-gathering Instrument -- 9.Sampling Methods
Available: Copies:
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