Search Results for Decision Making.

Basic marketing research : a decision-making approach / Malhotra, Naresh K.

-- Marketing Research and Decision Making -- Segmentation and Targeting -- Product Development -- Marketing

PART I THE NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 A Decision-Making Perspective on

Machine generated contents note: pt. I The Marketing Research Process and Decision Making -- 1

1. The role of marketing research in management decision making -- 2. Problem definition and the

Introduction to marketing research -- Research designs for management decision making -- Secondary

used effectively in business decision making. A vital study guide for those working towards the MRS

quantitative evidence - now interpret and apply evidence to the decision-making process. The book will be

Types of organization -- Knowledge is the most important asset of a company -- Decision making in

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

markets -- 15. Using research in international markets -- 16. Using research in marketing decision making

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence