2 Results
00IIE
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing Research -- Learning Objectives -- Introduction -- Marketing Research -- Functions of Marketing
Available: Copies:
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2007
Excerpt: 
various functions are linked to each other in a way that ensures efficient management of the customer
Available: Copies: