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Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Objectives -- Introduction -- Why Use Survey Research -- Survey Research Time Frame -- Types of Errors in
Available: Copies:
Cover image for The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
Europska Databanka -- Case 18 Northside Chiropractic Services -- Case 19 Internet Versus Mail Surveys
Available: Copies:
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