2 Results
00IIE
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
continue to play a major role in delivering marketing insights. Market researchers, in one recent study
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 12.2.Engaged people (consumers) will continue to drive products and research -- 12.3.Play and games
Available: Copies: