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Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can
Available: Copies:
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Word-of-mouth marketing for specific audiences and circumstances -- Tips, techniques, and suggestions
Available: Copies:
Cover image for Marketing communications : a brand narrative approach
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