2 Results
00IIE
Cover image for The art of digital branding
by 
Cocoran, Ian.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- How the human brain works -- Whole-brain branding -- The good, the bad, and the largely indifferent
Available: Copies:
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
Available: Copies: