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Contemporary retail and marketing case studies

Van Heerden, Neels, 1957-

Format:

Books

Publication Date

2013

Excerpt:

Contemporary retail and marketing case studies / Van Heerden, Neels, 1957-

Available: Copies:

Marketing for tourism : case study assignments

Lumsdon, Les.

Format:

Books

Publication Date

1992

Excerpt:

Marketing for tourism : case study assignments / Lumsdon, Les.

Available: Copies:

Instructor's manual with case guide and test item file

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

Instructor's manual with case guide and test item file / Kotler, Philip.

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

questions, a contemporary global case study, a career profile of a current practitioner, end

Available: Copies:

The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials

Available: Copies:

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Excerpt:

African setting through case studies.

Available: Copies:

Contemporary cases in southern African marketing

Klopper, H. B., 1974- editor.

Format:

Books

Publication Date

2016

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

efforts? -- An awesome case that pulls it all together -- Section Three. A social media primer: Blogs

Available: Copies:

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive

Available: Copies:

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands

Available: Copies:

Applied marketing cases

Drotsky, Antonie.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Case studies.

Available: Copies:

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