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by
Carner, William J.
Format:
Books
Publication Date
2000
Excerpt:
Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others] / Carner
by
Pride, William M.
Format:
Books
Publication Date
1993
Excerpt:
International student edition
by
West, Douglas C., author.
Format:
Books
Publication Date
2022
Excerpt:
West, Douglas C. Strategic marketing. Third edition.
by
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format:
Books
Publication Date
2024 2013
Excerpt:
and in the future. This edition focuses on knowledge needed to implement service strategies for
by
Meintjes, Corné, author.
Format:
Books
Publication Date
2023
Excerpt:
"Oxford University Press is pleased to announce that the Second Edition of Principles of Marketing
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
"In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the
by
Lamb, Charles W., author
Format:
Books
Publication Date
2019
Excerpt:
"Marketing 6th edition addresses key questions such as: What role does marketing play in an
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2015
Excerpt:
communication. This new edition is written in a more accessible way to assist students to grasp new concepts
by
Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format:
Books
Publication Date
2013
Excerpt:
, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers
by
Kotler, Philip.
Format:
Books
Publication Date
2012
Excerpt:
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous
by
Dibb, Sally, 1963-
Format:
Books
Publication Date
2012
Excerpt:
, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an
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