2 Results
00IIE
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
and Raymond P. Fisk -- Critical Service Encounters: The Employee's Viewpoint / Mary Jo Bitner, Bernard
Available: Copies:
by 
Payne, Adrian.
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
Available: Copies: