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Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business

Available: Copies:

Legends in marketing : Philip Kotler

Sheth, Jagdish N.

Format:

Books

Publication Date

2012

Excerpt:

Globalization and international marketing competition /

Available: Copies:

Chaotics : the business of managing and marketing in the age of turbulence

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Globalization.

Available: Copies:

Cheap : the real cost of the global trend for bargains, discounts & customer choice

Bosshart, David.

Format:

Books

Publication Date

2006

Excerpt:

Globalization.

Available: Copies:

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing

Available: Copies:

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