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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

pt. 7. Service Trends: AI, Robotics, and the Bottom Line. Ch. 16. Artificial Intelligence and

Available: Copies:

Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

, intelligence gathering and covert operations.

Available: Copies:

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

research applications, this book focuses on recent trends in marketing intelligence and explains how

Available: Copies:

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site

Available: Copies:

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System

Available: Copies:

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

marketing. Developing and using market intelligence -- Designing the marketing mix -- Acquiring, retaining

Available: Copies:

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