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Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

Format:

Books

Publication Date

2011

Excerpt:

John Wiley & Sons Inc

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Marketing 3.0 : From Products to Customers to the Human Spirit.

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369
ebrary http://site.ebrary.com/id/10381059
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520
MyiLibrary http://www.myilibrary.com?id=268750

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Electronic Resources

Publication Date

2010

Excerpt:

John Wiley & Sons

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In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

John Wiley & Sons Inc.,

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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

Measuring marketing : 103 key metrics every marketer needs / Davis, John, 1960 February 17-

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Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

John Wiley & Sons,

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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

Zabin, Jeff.

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

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The guru guide to marketing : a concise guide to the best ideas from today's top marketers

Boyett, Joseph H.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

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New consumer marketing : managing a living demand system

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons, Ltd.,

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

John Wiley & Sons,

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Core concepts : marketing

Shaw, Roy Thomas, 1916-

Format:

Books

Publication Date

2002

Excerpt:

John Wiley & Sons,

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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

John Wiley & Sons Canada,

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