2 Results
00IIE
by 
Iacobucci, Dawn.
Format: 
Books
Publication Date 
2001
Excerpt: 
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Available: Copies:
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies: