by
Chaston, Ian.
Format:
Books
Publication Date
2004
Excerpt:
Knowledge-based marketing / Chaston, Ian.
by
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format:
Books
Publication Date
2024 2013
Excerpt:
and in the future. This edition focuses on knowledge needed to implement service strategies for
by
Gbadamosi, Ayantunji, editor.
Format:
Books
Publication Date
2019
Excerpt:
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2013
Excerpt:
. These manoeuvres clarify the mission, broaden knowledge of what has to happen, and direct readers to
by
Peter, J. Paul.
Format:
Books
Publication Date
2010
Excerpt:
-- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and
by
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format:
Books
Publication Date
2005
Excerpt:
-- 3. Introduction to affect and cognition -- 4. Consumers' product knowledge and involvement -- 5
by
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format:
Books
Publication Date
2005
Excerpt:
knowledge: insights for all ; Customer culture: ultimately, it is all about people ; Execution: separating
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format:
Books
Publication Date
1999
Excerpt:
's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of
by
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format:
Books
Publication Date
1998
Excerpt:
use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about