by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
by
Fairweather, Alan.
Format:
Books
Publication Date
2012
Excerpt:
with first things first -- Successful selling means satisfying needs -- Listening to the language of
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and