by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
industrial products ; Marketing service products ; Marketing high-tech products ; Marketing capital goods
by
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format:
Books
Publication Date
2007
Excerpt:
capitalism overproduces goods, targets children as consumers, and replaces public goods with private
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management