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IIE
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Cover image for Marketing theory : a student text
Marketing theory : a student text
Marketing theory : a student text
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing theory : a student text / Baker, Michael J., 1935-
Available: Copies:
Cover image for Marketing : concepts and strategies
Marketing : concepts and strategies
Marketing : concepts and strategies
by 
Pride, William M.
Format: 
Books
Publication Date 
1993
Excerpt: 
International student edition
Available: Copies:
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
introduces students to entirely new topics that include management and measurement of service quality
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
students studying Media Planning, Advertising Management, Integrated Marketing Communication and Brand
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing 4.0 : moving from traditional to digital
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2017
Excerpt: 
1:OS-STUDENT
Available: Copies:
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