by
Kotler, Philip.
Format:
Books
Publication Date
2003
Excerpt:
Instructor's manual with case guide and test item file / Kotler, Philip.
by
Quirk, Thomas.
Format:
Books
Publication Date
1990
Excerpt:
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
by
Kelley, Larry D., 1955- author.
Format:
Books
Publication Date
2023
Excerpt:
Management. Instructor resources include PowerPoint slides, a test bank and an instructor manual"--
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
Execution -- Developing Test Plans -- Agency Compensation Structures -- Evaluating an Advertising Media Plan
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
-- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality
by
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
Format:
Books
Publication Date
1998
Excerpt:
-- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips