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Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Winning the story wars : why those who tell--and live--the best stories will rule the future /

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

communication in action, suggested further reading, and practice test questions. Instructors will find an

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

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Experiences : the 7th era of marketing

Rose, Robert, author.

Format:

Books

Publication Date

2015

Excerpt:

illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow's marketing

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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods

Available: Copies:

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

that will enable marketers to make better accountable decisions.

Available: Copies:

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>

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Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Excerpt:

field guide offers 30 battlefield-tested manoeuvres that will breathe vibrant life into any battle plan

Available: Copies:

How to sell to retail : the secrets of getting your product to market

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look

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Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

Format:

Books

Publication Date

2011

Excerpt:

that will make it easier.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global

Available: Copies:

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

in the real world." "In this major update, you will learn best practice in applying digital media

Available: Copies:

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