Search Results for Market segmentation.

IIE
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000IIE
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building
Available: Copies:
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic market management / Aaker, David A.
Available: Copies:
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The
Available: Copies:
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