Search Results for Product management.

IIE
2 Results
00IIE
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and
Available: Copies:
Cover image for Building strong brands
Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
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