3 Results
000IIE
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
Cover image for The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
neo-network era" -- Tom McCourt and Patrick Burkart, "When creators, corporations and consumers
Available: Copies:
Cover image for Media/impact an introduction to mass media
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages
Available: Copies: