2 Results
00IIE
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Performance: Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR
Available: Copies:
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
Available: Copies: