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Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by
Riezebos, H. J., 1960-
Table of contents
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis
Brand management
Format:
Books
Publication Date
2003
Excerpt:
Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-
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Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by
Drawbaugh, Kevin.
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Publication Date
2001
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Brand choice.
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