2 Results
00IIE
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
Cover image for The rise and fall of strategic planning : reconceiving roles for planning, plans, planners
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
1994
Excerpt: 
-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision
Available: Copies: