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IIE
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00IIE
Cover image for How brands become icons : the principles of cultural branding
How brands become icons : the principles of cultural branding
by 
Holt, Douglas B.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a
Available: Copies:
Cover image for How brands become icons : the principles of cultural branding
How brands become icons : the principles of cultural branding
by 
Holt, Douglas B.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a
Available: Copies:
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