by
Keller, Kevin Lane, 1956-
Format:
Books
Publication Date
2013
Excerpt:
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
by
De Chernatony, L. (Leslie)
Format:
Books
Publication Date
2006
Excerpt:
From brand vision to brand evaluation : strategically building and sustaining brands / De
by
D'Alessandro, David F.
Format:
Books
Publication Date
2001
Excerpt:
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /
by
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format:
Books
Publication Date
2001
Excerpt:
The hero and the outlaw : building extraordinary brands through the power of archetypes / Mark
by
Kunde, Jesper.
Format:
Books
Publication Date
2000
Excerpt:
Corporate religion : building a strong company through personality and corporate soul / Kunde