by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2
by
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:
Books
Publication Date
2007
Excerpt:
meaning of brands -- 4. Cultural meaning systems and brands -- 5. Brand equity -- 6. Auditing and