5 Results
00000IIE
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
thinking -- Index.
Available: Copies:
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
15. Challenger as a State of Mind: Staying Number One Means Thinking Like a Number Two -- 16. Risk
Available: Copies:
Cover image for Managing service operations : design and implementation
by 
Hollins, Bill.
Format: 
Books
Publication Date 
2006
Excerpt: 
measurement -- Thinking about and managing for 'the future' -- 'Trenbrover football club'.
Available: Copies:
Cover image for (Re)inventing the brand : can top brands survive the new market realities?
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2001
Excerpt: 
current thinking have been replete with the same simplistic models of branding, which are looking
Available: Copies:
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
The BrandMindset Thinking Like a Genuine Brand -- Branding Is a Mindset -- What Is Brand Equity
Available: Copies: