by
King, John P. (John Paul), 1944-
Format:
Books
Publication Date
2010
Excerpt:
Robustness development and reliability growth : value-adding strategies for new products and
by
Lehu, Jean-Marc.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html
Format:
Books
Publication Date
2006
Excerpt:
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from
by
Taylor, David, 1964-
Format:
Books
Publication Date
2013
Excerpt:
; Black's -- Adding value -- Molton Brown -- Packvertising -- innocent.
by
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format:
Books
Publication Date
2012
Excerpt:
Equity -- Methods to Measure Brand Equity -- Brand value -- Brand strength -- Case Study: Measuring Brand
by
De Chernatony, L. (Leslie)
Format:
Books
Publication Date
2006
Excerpt:
, building and maximizing brand value."--BOOK JACKET.
by
LaSalle, Diana, 1949-
Format:
Books
Publication Date
2003
Excerpt:
My kingdom for a horse : the key is value -- When is a banana not a banana? : the value experience
by
Riezebos, H. J., 1960-
Format:
Books
Publication Date
2003
Excerpt:
on a successful brand -- 12. Critical success factors in brand damage -- 13. The value of a brand for
by
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format:
Books
Publication Date
2000
Excerpt:
Exist to Add Value -- The Best Way to Build a Brand -- Drivers of Brand Equity -- The BrandStrategy
by
Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format:
Books
Publication Date
2000
Excerpt:
This text shows marketing managers how to value and manage their company's brands as business
by
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format:
Regular print
Publication Date
1998
Excerpt:
provides guidance for executives and managers looking to understand the value of innovation."--Jacket.