by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Advertising.
by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
advertising -- Public relations and selling -- Public relations and research -- The practice of public
by
Butterick, Keith.
Format:
Books
Publication Date
2011
Excerpt:
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and
by
Newsom, Doug.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Format:
Books
Publication Date
2005
Excerpt:
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C